AccuColor Digital Printing: Printer@Work

AccuColor Digital Printing

September 05, 2010

A delightfully absurd take on everything from superheroes to office humor, twisted relationships, huggable animals, and more.
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An adroit mixture of everyday settings and extraordinary events.
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A compendium of strange-but-true recent events as reported in the legitimate press.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of every day life.
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With a daily readership of more than 95 million, Dear Abby is the symbol of a caring heart for millions of people around the world.
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In today's complex world of family issues, learn from Dr. Dobson's lifetime of practical experience in dealing with family problems.
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News From
Judy Barrett

Uncommon Product
of the Week

Bring Life to Your Site		Computer on a Stick
A Note of Thanks

A Message From Judy Barrett

ANNIVERSARY SPECIALS ALL WEEK - August 2-7!!

This is just a reminder to all of our good customers that our 3rd anniversary celebration is next week, August 2-7! We will have various specials every day of the week (see the attached flier).

We will also be giving away prizes on Friday and Saturday so please come to the store throughout the week to enter the drawings. Prizes include rounds of golf at Schneiter's Bluff Golf Course, sets of TaylorMade "Burner" golf balls, free pizzas from Rita's Pizza, free movie tickets to Syracuse 6 Theater, gift card to Max Muscle Sports Nutrition, a free family portrait sitting with local photographer Shannon Dabling, along with a free glossy or matte 18x24 print courtesy of AccuColor Digital Print.

Refreshments will be served inside the store all week and Usborne Books will have a book sale set up right outside our store for most of the week.

Of course, the culminating event is our Customer Appreciation Barbecue held Friday, August 6th, from 11:30 am to 1:30 pm. All of you are warmly invited to our free barbecue for your lunch on Friday! Our menu features hamburgers, hot dogs, pop, chips, and lots of other goodies.

Hope to see you all there!

Judy Barrett

Join Us For Our 3rd Anniversary Celebration!!

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Marketing Tip

Promoting Web Sites On & Offline

You may have a wonderful web site, but if people don't know about it, they aren't very likely to visit it. Here are a few ways to promote your web site on and offline:

Offer a chance to enter a free giveaway via your web site. Not only will you draw people to your site, but you can also increase your database.
Offer monthly coupons and special offers available only through your web site, encouraging prospects and customers to revisit your site on a regular basis.
Direct people to your web site through your on-hold messaging or via live operators, and promote your web site in your e-mail signatures.
Be sure your web site is listed in the phone book yellow pages for those who search the traditional route.
Send a postcard with a teaser of an article or white paper posted on your web site, and redirect readers to your site to read "the rest of the story."
Is your web site long and impossible to remember? Use a URL shortener (such as TinyURL.com) to easily transform any web site address with the click of a button into a short, unique address.

If you'd like other ideas on how to promote your web site through creative marketing materials, stop by today. We're full of great ideas to help boost your online audience.

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Tech Tips

Portable Apps

If you are currently using a flash drive simply as a backup or transfer device, you haven't truly unlocked the potential of the USB until you've installed some programs on it. Because portable applications allow users to run programs independently from a removable flash drive without the hassle of installing them, they are becoming a favorite for professionals in a variety of industries. If you aren't already using this feature, here are a few portable apps for Macs and PCs to check out:

HTTP File Server is a very simple application to send/receive files over the internet, and is very handy when exchanging files that are over the maximum e-mail size limits.
Foxit Reader is a small PDF reader that is much faster than Adobe Reader.
OpenOffice Portable is a great alternative to Microsoft Office. It includes a word processor, spreadsheet, presentation creator, and database tool.
Thunderbird Portable Edition is a popular e-mail client that allows you to bring your e-mails and address book with you.
MemPad enables you to save all notes in a single file but arrange and manage them in a hierarchical tree-based manner.
KeePass Password Safe Portable allows you to carry multiple login information and passwords on your USB drive accessible through one master password to protect them.
Firefox Portable Edition enables you to bring your bookmarks with you.
Google Chrome Portable enables you to run different tabs as separate processes which prevents different windows from interfering with each other.
Notepad++ is one of the most popular replacements for Windows Notepad.
Web Design Toy splits into two views where you can instantly preview the output when you type HTML code.
GIMP Portable is the best alternative for Adobe PhotoShop, enabling you to easily edit images no matter where you are.
Fotografix is a tiny application alternative to GIMP with features including clone, eye dropper, magic wand, etc.
Inkscape Portable is an open source vector graphics editor, and is a great alternative for Adobe Illustrator.
FileZilla Portable is the most popular open source FTP client and allows you to save and conveniently access your clients' server details and settings.

While portable applications are great, just remember if you plan to take a USB flash drive with portable apps to a client site for use on one of their machines, you should always check their IT security policy in case they have security restrictions in place.

Don't worry if the portable app program details sound like foreign language... we'd be happy to help you with both your technical and printing needs.

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Uncommon Product

Thank You Postcards

Thank you postcards are not only a great way to show your appreciation, they are also an affordable marketing tool that increases front of mind awareness. Here are a few tips for creating thank you postcards that are appreciated:

Show sincerity by hand writing a note on the postcard whenever possible and addressing the customer by name.
Entice customers to return again soon by including a valuable coupon or discount promotion for an upcoming purchase available exclusively with your postcard.
Offer a perforated, tear-away business card so customers can keep your contact information within reach.
Encourage recipients to visit your web site and enter a code printed on the postcard to see if they're an automatic winner for a prize giveaway.
Include a reminder for an upcoming appointment date/time.
Invite customers to an exclusive friends and family discount night.
Consider creating an over-sized or folded postcard if you need increased marketing space.
Be sure to include your company logo and contact information should a customer wish to reach you.

If you'd like help creating the perfect thank you postcard or need other ideas for creative printed products, give us a call today!

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